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“Sometimes you have to make a prototype to get the point across.”

This morning I listening to the Scoble interview of the Twitter guys, and Biz Stone, the co-founder of the company, was explaining how the concept for Twitter was born. It’s an interesting story because nobody at the company thought it was a good idea. It wasn’t until they actually built a prototype that people started to see the usefulness of Twitter. Biz puts it best when he said:

“We had to build a prototype to get the point across. Sometimes you have to do that.”

As creative people, there are going to be times when you have ideas that no one will fully understand but you. And that’s ok. Don’t let that discourage you. But you can’t expect people to believe in a concept for too long. Build that prototype and show them what it does. Seeing is believing.