instagram app
Photo: Pxfuel

Instagram Profile Template: Step-by-Step Guide (+5 Examples)

Instagram is more than just a social media app where you can share your favorite moments through images and videos. Over the past few years, Instagram has morphed into a powerful marketing tool used by businesses, influencers, and individuals alike. Each of these parties uses the platform to demonstrate their brand, products, or personality to a global audience.

Central to this display of identity is your Instagram profile – the digital front page of your personal or business brand. This is the first impression users get when they land on your page, and it’s crucial to make it count. Your profile can be a deciding factor in whether users stick around or move on, and for your networking efforts. Therefore, it’s essential to take the time to craft a profile that is engaging, meaningful, and informative.

In this guide, we will take a deep dive into how to create the perfect Instagram profile template. We’ll also discuss the vital elements to include in your bio and provide five examples of excellent Instagram bios.

Step 1: Choosing the Right Username and Profile Picture

The first elements that people notice when they visit your Instagram profile are your username and profile picture. Your username serves as your identity on Instagram and should be easy to find and resonate with your brand or your name if it’s a personal account. If the name you wish to use is taken, consider adding a relevant keyword or geographical indicator to distinguish yourself. This is important because you want your target audience to be able to find and remember you easily.

Your profile picture, on the other hand, serves as a visual representation of your identity. It should be clear, eye-catching, and relevant to your account. Brands typically use their logo as it’s a quick way to reinforce their visual branding. Individuals, especially influencers and public figures, often use a well-shot, professional headshot to present a polished image.

instagram profile template
Photo: Pxfuel

Step 2: Crafting a Compelling Bio

Your bio is your elevator pitch on Instagram – a short and sweet introduction that informs users who you are and what you do. However, with a limit of just 150 characters, writing an Instagram bio that catches the user’s eye and provides enough information can be a challenge. Therefore, it’s critical to choose your words wisely and get straight to the point.

Key Elements

  • Who You Are: This is usually your name or your brand’s name. If you’re a public figure or professional, it’s helpful to include any significant roles or titles you hold. This gives you credibility and can make you stand out in search results.
  • What You Do: This part of your bio should explain in a nutshell what your job is, what your passion is, or what your business offers. Remember to keep it simple, understandable, and relevant.
  • Unique Selling Proposition (USP): Here, you have a chance to differentiate yourself from others in your field. Your USP could be a unique skill you have, your business philosophy, or a special service you provide. This part is crucial because it gives users a reason to follow you or engage with your business.
  • Call to Action (CTA): A good Instagram bio not only informs users who you are but also guides them to take the next step. This could be clicking the link in your bio, booking an appointment, purchasing a product, or visiting your website.
  • Contact Information: Depending on your account’s purpose, it might be beneficial to include your email address, location, or business hours. This makes it easy for users to reach you.
  • Emojis and Hashtags: These can be useful tools to make your bio more dynamic and engaging. Emojis add a bit of personality, while hashtags can highlight important aspects of your bio and improve discoverability. However, remember to use them sparingly and only if they are related to your brand.

Instagram allows for one clickable link in your bio. This can be a great way to drive traffic to your website, blog, online store, or any other platform you want to share with your audience. Given this limitation, it’s vital to pick a link that is of the highest priority. Some users overcome this limitation by using tools like Linktree to create a landing page with multiple links.

Step 4: Utilizing Instagram Business Tools

Instagram’s Business Tools provide an array of features designed specifically to help businesses and brands thrive on the platform. These tools allow you to categorize your business, track insights, create sponsored posts, and much more. If you’re running a business, understanding and effectively using these tools is essential for success on Instagram. Here’s a rundown of the key Instagram Business Tools.

1. Business Profile

Instagram allows you to switch your personal account to a business account, providing you with a wealth of additional features. A business profile can include valuable information such as a business address, email, and phone number, and it also allows you to categorize your business.

2. Contact Options

Having a business profile allows you to add contact buttons to your profile. You can provide a contact email, phone number, or a physical address (which is shown as a location tag). This enables your followers or potential customers to get in touch with you directly from your profile, making it a valuable tool for customer service and engagement.

3. Insights

One of the significant advantages of having a business profile is access to Instagram’s Insights tool. This allows you to track data on your follower demographics, post performance, stories, and promotions. Understanding these metrics helps you to tailor your content strategy, post at the right times, and target your audience more effectively.

4. Ads & Promotions

Instagram’s business tools allow you to run advertisements directly from the app. You can promote a post that’s already on your profile, create a new one, or even create ads that appear only in stories. With Instagram ads, you can target specific audiences, control how long your ad runs, and manage your budget.

5. Shopping Tags

For businesses that sell physical goods, Instagram provides a shopping feature. You can tag products in your posts and stories, which lead users directly to your website’s product page when clicked. This makes it easy for users to browse and shop your products without ever leaving the Instagram app.

6. Partner Tags

This feature allows you to disclose sponsored posts and partnerships transparently. You can tag the business partner in your post, which appears as “Paid partnership with [business partner]” at the top of the post. This is important for maintaining trust and transparency with your audience and ensuring you’re complying with Instagram’s policy for branded content.

Five Great Instagram Bio Examples

  1. Nike Running (@nikerunning):
    • Bio: “Run first. Scroll later. #NikeRunning”
    • Why it Works: Nike Running’s bio is a clever play on the distractions that social media can bring. It’s catchy, aligns perfectly with their brand focus on fitness and running, and subtly encourages followers to get active before spending time on social media. This bio stands out because it manages to convey a brand message and action in a very creative and concise way.
  2. Oprah (@oprah):
    • Bio: “LIVE the life you imagined.”
    • Why it Works: Oprah is a household name, so she doesn’t need much introduction. This bio is a perfect example of how simplicity can be powerful. The quote is a personal mantra that encapsulates her brand’s motivational and inspirational nature. Her bio draws in users who are looking for that kind of content and aligns perfectly with her broader brand.
  3. Bon Appetit Magazine (@bonappetitmag):
    • Bio: “Where food and culture meet. Subscribe below”
    • Why it Works: Bon Appetit Magazine’s bio is an excellent example of a business bio. It succinctly tells you what the brand is about and includes a clear CTA. By doing so, it informs followers what to expect from their content and guides them towards taking a desirable action – subscribing to the magazine.
  4. Humans of New York (@humansofny):
    • Bio: “New York City, one story at a time.”
    • Why it Works: This bio is short, simple, and highly effective. It encapsulates the essence of the account – sharing individual stories from New York City. It also creates intrigue and entices users to delve deeper and explore the human stories behind the account. This is an example of how a short and straightforward bio can create a powerful impression.
  5. Elon Musk (@elonmusk):
    • Bio: “Technoking of Tesla, Imperator of Mars”
    • Why it Works: Elon Musk’s bio is a perfect example of how to inject humor and personality into your bio. Despite his serious professional roles, his bio brings a light-hearted and fun element, making him appear more personable. His bio reflects his unique personality and also gives insight into his key roles.


Instagram is a powerful tool for personal and business branding, and your profile is the digital front door to your world. Although it may seem like a small detail, a well-crafted Instagram profile can have a profound impact on your online success.

Your Instagram profile is your digital business card; it’s your elevator pitch; it’s your chance to make a lasting first impression. Through this guide, we’ve taken a deep dive into each component that makes an Instagram profile and bio successful. With this knowledge, you are now equipped to create a compelling, engaging, and appealing Instagram profile that effectively communicates your brand identity.

Remember, the key to a great Instagram bio is to be clear, creative, and consistent. Make those 150 characters count. A great Instagram profile can be the difference between someone becoming a follower or forgetting about your page. So put in the time, do the work, and see the benefits in your increased engagement and growth.