This is part of the weekly series “Creatives Love…” which gives a satirical look at creative types.
Creative types have lots of ideas. We pride ourselves in the fact that we are idea “hatchers”, the heralders of new ideas. It is the Creative’s ideas that spurn innovation and world change, and he knows this.
Yet the ideas never seem to happen at an opportune time. While driving, in the shower, (God forbid) on the Johnny… when ideas strike, action is required. The Creative knows the idea has an average of about 3.6 seconds of life before it is lost forever.
Once these ideas are bestowed upon him, the creative will hastily scribble it on a piece of paper. Or any other kind of flat surface: Empty toilet paper roll, book page, french fry, bodily limb, smooth stone. Anything that will absorb ink long enough until the Creative can get the idea home.
The irony in all of this is that typically Creatives are quite messy and unorganized. Really messy and unorganized. So the crumpled receipt from 2005 that should have been thrown out when Dubya was being inaugurated for the second time, ends up being thrown in the trash two days later in a psuedo-cleanup while looking for yet another idea written on an old letter.
You’d think that if we thought these ideas were so important, wouldn’t we tote around something a bit nicer to catch them in? But that would take all of the fun out of it…
Photo by aplumb