Mike Davidson is fed up with lengthy, open-ended email that takes waaaay too long to send an adequate reply. His beef boils down to the fact that email can be downright unfair.
More than any other medium in the world, the time commitment difference between sender and receiver is huge. For instance, if you call me on the phone and we chat for 10 minutes, thatÃ¢â‚¬â„¢s 10 minutes of your time and 10 minutes of my time. If you write me a handwritten letter and I write you one back, thatÃ¢â‚¬â„¢s maybe 30 minutes of your time and 30 minutes of my time. If we exchange text messages, thatÃ¢â‚¬â„¢s 10 seconds from you and 10 seconds from me. But with email, often times the sender will ask two or three open-ended one sentence questions which elicit multi-paragraph answers. In these cases, the sender spends one minute and the receiver is asked, implicitly, to spend maybe an hour.
So, instead of doing nothing about it, Mike created a
revolutionary simple web 2.0 Old School website with his personal policy of sending email responses in 5 sentences or less. Then he cleverly adds this statement to his email signature:
Q: Why is this email 5 sentences or less?
Brilliant! Oh, and what if you think 5 sentences is just too long? Try http://four.sentenc.es, http://three.sentenc.es, or http://two.sentenc.es.
Take that, email.