Helping Creative People Create

Woot To The AP: Nice Story About Our Sale — You Now Owe Us $17.50

Talk about a creative way to a) gain more press and b) send a jab to the AP. Awesome.

You see, Woot noticed that the AP covered the story of their sale five days ago. But in doing so, they also noticed that the AP used a number of quotes from CEO Matt Rutledge’s blog post about the sale. According to the AP’s own ridiculous rules for using quotations, Woot figures that the AP owes them $17.50.

Here’s the section from Woot’s Post.

But, hey. We’re all friends here. And invoicing is such a hassle in today’s paperless society, are we right? How about this: instead of cutting us a check for the web content you liberated from our site, all you’ll need to do is show us your email receipt from today’s two pack of Sennheiser MX400 In-Ear Headphones, and we’ll call it even.

Woot To The AP: Nice Story About Our Sale — You Now Owe Us $17.50.

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