I always enjoy reading fiction–also known as 90 percent of all start-up how-to guides and articles. The dreamscapes they paint always seem to I’ve a knack for happy endings.
Follow your dreams.
Turn your passion into profits.
Do what makes you happy.
This is lovey-dovey utopian nonsense. This sort of advice would have you believe that if you simply put your all into something you will be successful. Bottom line: if the start-up idea your passionate about isn’t capable of generating revenue, your passion will bankrupt you—as was almost the case with my first failed start-up, which I dissect in detail in my book Never Get a “Real” Job.