Helping Creative People Create

Maxim Founder Felix Dennis on the Fallacy of Big Ideas

There is a fallacy rooted in the minds of many who wish to become rich — the fallacy of the great idea. Having a great idea is not enough. It is the manner in which ideas are executed that counts. Implementation will always trump ideas, however good those ideas are.

Good ideas are like Nike sports shoes. They may facilitate success for an athlete who possesses them, but on their own they are nothing but an overpriced pair of sneakers. Sports shoes don’t win races. Athletes do.

Excerpt: Maxim Founder Felix Dennis on the Fallacy of Big Ideas – Jeff Bercovici – Mixed Media – Forbes.

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