So what’s going on here? Ironically, as the scientists reported in the May issue of Psychological Science, wearing counterfeit glasses not only fails to bolster our ego and self-image the way we hope, it actually undermines our internal sense of authenticity. “Faking it” makes us feel like phonies and cheaters on the inside, and this alienated, counterfeit “self” leads to cheating and cynicism in the real world.
via Faking It: Why Wearing Designer Knockoffs May Have Hidden Psychological Costs: Scientific American
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