The sad truth is most of the content on the Web doesn’t deserve to be linked to. And that’s not Twitter’s fault. It’s funny to me that we can have simultaneous conversations about the death of links and the mass farming out of content and no one draws the line between them.
If you want links, you need content that is remarkable in the eyes of your customers, not content that meets “good enough relevancy” standards. That content should be found as the clever 404 page people love a wacky product page, a press release that’s actually interesting, etc. And it should appear throughout your Web site.
Lisa’s exactly right. Check out the post on LifeDev over creating powerful online content for a similar argument.