Helping Creative People Create The New Clutter

The article itself has devolved into a flashing, animated pile of fluff. The casualty of the rat race towards ad impressions isn’t just crappy layout and thoughtless art direction. It’s awful and useless content. The formula is pretty straightforward: catchy headline, hot topic of the day, add a dash of controversy, stir into a gooey mixture and bake for ten minutes. Even better: take a jab at someone who’s on top: Apple, Facebook, etc. People love to shoot Goliath (or at least shoot in his general direction) The New Clutter.