Helping Creative People Create

Social Proof

Social proof is a powerful trigger, and it’s often overlooked by many.

If a restaurant waiting list is hours long, odds are there’s a good reason. Why else would people waste time and stand in line if the food wasn’t great?

The online version of social proof is a bit more nuanced. There are tons of ways to attract and showcase proof that people actually appreciate your stuff. And the larger the number, the better. These could be numbers of….

  • likes
  • stumbles
  • number of comments
  • votes
  • +1’s
  • fans
  • favorites
  • saves
  • shares
  • forwards
  • subscribers
  • followers
  • retweets
  • clips
  • views
  • thumbs up
  • sales
  • stars
  • watches

All of these combine to show the visitor how great other people think your stuff is.

But here’s the kicker:

You can’t collect social proof without actually creating something first.

So often we worry about how we can collect these shards of social approval before starting. (I’m guilty of this probably more than anyone reading this.)

But it’s also been my firsthand experience that anything that goes viral isn’t usually planned. It’s carefully created first, and everything else falls into place. People go out of their way to show their approval if it resonates.

So let’s get started, shall we?

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Leave a Comment

{ 117 comments… read them below or add one }

Sean August 22, 2011 at 2:32 pm

This is great! I added the “Wibiya” toolbar to my website and it really helped with getting more likes, tweets, and +1’s.

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Hiren P Bhatt July 29, 2014 at 11:32 pm

Agree with you Sean very nice tool. i also use this tool in one of my technology website. Government Job

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MarecOne September 5, 2011 at 6:22 am

Thanks, will add Wibiya also!

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Anonymous January 6, 2012 at 10:07 am

Very True

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Thanks for will add wibiya ….

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The best way to use social proof to increase conversions is to first identify where users are most likely to be susceptible to this form of influence.

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Awesome info sir

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Social power plays a very important role in today.

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Atul Mittal March 11, 2014 at 1:49 am

Yes, I agree. Social media has a big impact on promotion and marketing. I use Facebook, Google+ and Pinterest for marketing my business and they are doing well for me.

Atul
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Really nice article that you have posted in here. I have been using the Wibiya toolbar and it helps a lot in getting social shares.

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Great post!!

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