The Best Blogging Advice Ever. Period.

This blog had huge success within the first month of its creation. It generated over 300,000 page views and had a very healthy RSS and Email subscriber base. That’s pretty rare for a brand new blog these days, especially with the blogosphere becoming more bloate..ahem, I mean with the exponential growth of the blogosphere as of late.

Now I’m not trying to toot my own horn here, but rather give an example of how to instantly grab attention within the blogosphere and put your posts ahead of the slew of others. But the method may come as a surprise to you. The simplicity may even shock you. Are you ready for it?

Write Something Original

It’s that easy. Here’s why.

Two years ago, a savvy individual could start a blog just covering news within a niche (like blogging), and instantly have visitors knocking at their door. But like I cited the blog growth earlier, this is no longer true for today. Almost every single major niche is saturated with regurgitated news. Need proof? Let’s do a search for the recent topic of Google Buying YouTube.
Technorati Chart

The two most popular days (October 11th and 12th) had around 5,500 and 6,500 blog posts per day mentioning the two sites. That, my friends, is what we call saturation.

So how do we avoid saturating an already over-crowded internet with just regurgitated news? It’s really not that hard if you’re following these 3 simple rules.

1. Don’t rely on RSS readers

Hands down the most important rule for almost any new blogger. Like I said before, unless you are an established news blogger within your niche, you’re probably not going to be too successful just writing about the news in your industry. Sure, you’ll start to develop a small-ish sized readership, but you’re not going to have an instant impact on the blogging world. Real blog traffic won’t come from posts that aren’t being told and re-told over the internet (see Google/Youtube graph). It’s the posts that are unique and fresh that rise to the top. The next two rules help with this “unique and fresh” side of blogging.

2. Develop your own voice

This is why I would rather read the news from a great blogger than by Connie Chung. Blogs don’t have a requirement that you have to use non-regional diction. You can be as expressive as you want! And it is this expressiveness that draws readers to your blog. That’s the reason why I go to Merlin Mann’s 43Folders whenever I can, because of his killer writing style and voice. As a rule of thumb, you should never write in a way that you would never talk. (Barring speech impediments and lisps, of course. Of if you’re a pirate. But people have taken a shine to that too, so maybe it’s good, I don’t know.) The main gist is that you should write naturally. Writing style and voice are what separate a good blog from a great blog.

3. Always add your own take on the situation

This one really grinds my gears. What good is commenting on a news story if you don’t even have an opinion about it? If you’re going to blog about current events and news, always always always add your thoughts on the situation. That way, you’ll at least get readers involved in your blogging. Even if they don’t agree with you, they’ll still read and quote your blog, giving you some of the almighty link love that bloggers desperately crave. Bad publicity is still publicity ;)

One caveat to number three: If you play devil’s advocate for too long, people get annoyed and leave. State your opinions, but don’t be closed minded to others. That is why blogging excels where traditional news doesn’t: It allows interaction.

Personally, I don’t write too many newsy-ish posts, unless I find them really interesting and I know I can fuse my own flava’ and opinions to it. It may be a harder than just copying and pasting, but in the long run I know pays off. Shoot, it even pays off in the short-run.


61 Responses to “The Best Blogging Advice Ever. Period.”

  1. Tony D. Clark Says:

    Great tips, Glen.

    To me, the unique voice factor is key. As I go through all the feeds I track, I find that those that bring something unique to their subject matter are the ones I tend to actually read, rather than just “mark as read.”

    It even comes across in the headlines. Since switching over the Google Reader’s “River of News” list view, I find that those blogs with their own voice are still the ones I consistently go read – often based on the headlines alone. Writers who are able to capture the essence of their topic, with their own flavor of presenting the information, always seem to rise to the top.

  2. Tris Hussey Says:

    I’ve been following your blog for a while, I don’t remember where I first saw the link, but you offer tons of great advice. I congratulate you on your success!

  3. Jeff O'Hara Says:

    Great advice, I continually fall into the trap of not creating original content and keep regurgitating what ever happens to be popular on the web at that moment.

    I keep telling myself I need to stop reading my RSS feeds and be more productive. But Rss is so addicting. RSS is the new Drug

    -Jeff O’Hara
    http://blog.zemote.com

    -Jeff

  4. glen Says:

    Tony-
    I’m also a fan of Google Reader. The keyboard shortcuts allow me to scan headlines and wade through the regurgitated stuff uber quick.

    Tris- Thanks!

    Jeff- It’s addictive… I still think there should be a RSS Anonymous ;)

  5. What Could Be (dot com) » bye-bye, blogger’s block Says:

    [...] Once you’re ready to fire up your laptop and try again, there are some great articles out there to get you going. Copyblogger has 5 Simple Ways to Open Your Blog Post, which has some great advice for hooking your readers. Functioning Form passes along some semantics to avoid in Dead Words Walking. Finally, LifeDev titles a post The Best Blogging Advice Ever. Period. and with a statement like that, how can we not believe? [...]

  6. What Could Be (dot com) » bye-bye, blogger’s block Says:

    [...] Once you’re ready to fire up your laptop and try again, there are some great articles out there to get you going. Copyblogger has 5 Simple Ways to Open Your Blog Post, which has some great advice for hooking your readers. Functioning Form passes along some semantics to avoid in Dead Words Walking. Finally, LifeDev titles a post The Best Blogging Advice Ever. Period. and with a statement like that, how can we not believe? [...]

  7. Coletânea de links por Bruno Alves Says:

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  8. Gustavo Says:

    Nice tips, all this points to the fact that the act of writing is the most important thing in a blog, of course the author too.

  9. glen Says:

    True, but the writer improves as he writes more… so maybe it’s kind of like the question of the chicken or the egg :)

  10. Subtle Format Changes at LifeDev Says:

    [...] I’ve been thinking about Lifedev a lot as of late.  I love writing about personal development and productivity, but the format I’ve taken is usually a longish post 3-5 times a week.  While I like doing that, I also sift through a lot of news that could be helpful to anyone interested in personal development.  I’ve tried posting these links via del.icio.us, but I feel like a lot of the links are worth more than just a quick blurb.  SO, I’ve decided to start posting more frequently about other things found around the web that could be beneficial to the productivity hounds that frequent this blog.  For example: I have a passion for new computer and web applications that are built for productivity that I haven’t really had the chance to write much about.  This gives me a chance to do that.  Or other useful articles written around the web.  Instead of this being just my thoughts on productivity and personal development, it will be a hub for all things productivity. Now I now that I’ve said that bloggers shouldn’t just regurgitate the news, and I won’t be.  You’ll still have my commentary, (like it or not).  The “feature” length articles aren’t going away any time soon either.  This is a way to provide more of a service to you guys. [...]

  11. Sherry Says:

    This guy has the best advice around.

  12. Ali Says:

    Great tips, just what I needed!

  13. Juan Rodriguez Villa Says:

    These are GEMS to new bloggers like me, and I am sure these are also wisdom pearls for the already pro-bloggers surfing the ether of the blogosphere.

    I am not related at all to lifedev, but I must confess this is going to be one of my biggest findings of this new 2007.

    Keep it up!!!
    Cheers from Spain

  14. glen Says:

    Thanks Juan :)

  15. Communiteer.com » Blog Archive » Blogging With Voice Says:

    [...] It is interesting to note that the author’s own blog, LifeDev.net, had over 300,000 page views in the blog’s first month online!  Clearly he’s doing something right, and he shares his tips in an article entitled The Best Blogging Advice Ever. Period.  [...]

  16. Rich Tatum Says:

    Great tips, Glen, especially on finding your “voice.” This is one of the hardest things for new writers/bloggers to achieve, principally because they simply haven’t written enough. It takes time to develop a voice, and that time involves writing, writing, writing. After a time, one can write with multiple “voices,” witness the best-selling fiction authors who have to master a different voice for each novel they write.

    If you’re interested, check out my take on blogging tips: “39 tips to improve weblog traffic and visibility.”

    Regards,

    Rich
    BlogRodent

  17. SM Says:

    Hi.

    I am in need of your help/advice. I wanted to start a regional blog. Not one blog, but offer other people the opportunity to blog and have blogs.

    What do you suggest? How can I go about this?

    Also right now, while in development, I want to just park the homepage with blogging ads (to earn some possible revenue)…any suggestions there.

    Thanks in advance.
    SM.

  18. Transmission Content + Creative, Mark Goren, New Marketing Coach » Blog Archive » Participate, plan, practice, post Says:

    [...] • LifeDev weighs in with The Best Blogging Advice Ever. [...]

  19. Individual business blog » Blog Archive » Three bits of blogging advice that are critical to success Says:

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  28. Must-Read Articles to Become a Blogger | Lifehacker Says:

    [...] The Best Blogging Advice Ever. Period. [...]

  29. missbubbles Says:

    I do find blogging quite chalanging as is kind of a different media to traditional writing (let’s say papers), kind of like a chat but really it balances in between those medias. Somehwere in the undecribable middle.

    P.S. I am doing a short blog on blogging adn I linked to your blog for more info.

    Thanks
    missbubbles

    (independant handmade card, customised notebooks and clothes designer)

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